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# Intent
- URL: https://www.adlingo.org/glossary/intent/
- Published: 2025-01-15T10:44:00.000Z
- Updated: 2025-01-15T10:44:00.000Z
- Description: In ARTF, the label attached to a mutation that states its purpose, such as adding metrics or activating a deal, so the host can decide whether to allow it.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The "why" behind every change an agent wants to make. A host can allow a fraud vendor to add a risk score and block that same vendor from touching price. Intents make that granularity possible. It is permissions, applied to the bid stream.