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# Identity Resolution
- URL: https://www.adlingo.org/glossary/identity-resolution/
- Published: 2025-01-15T10:46:00.000Z
- Updated: 2025-01-15T10:46:00.000Z
- Description: The process of connecting multiple identifiers and data points to create a single, unified view of a customer across devices and touchpoints.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

Connecting the person who visited your site on their phone, opened your email on their laptop, and bought something in your store into a single profile. The concept is simple. The execution involves device graphs, probabilistic matching, deterministic signals, and a lot of data infrastructure most brands underbuilt. The gap between "we have identity resolution" and "our identity resolution actually works" is wider than most teams admit.