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# Floor Price
- URL: https://www.adlingo.org/glossary/floor-price/
- Published: 2025-01-15T10:56:00.000Z
- Updated: 2025-01-15T10:56:00.000Z
- Description: The minimum price a publisher will accept for their ad inventory in programmatic auctions.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

The price below which a publisher will not sell. Set it too low and you leave money on the table. Set it too high and impressions go unfilled. Publishers use dynamic floors now, adjusting in real time based on demand signals. The floor you see in a deal negotiation and the floor actually running in the auction are not always the same number. Ask.