> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Engagement Rate
- URL: https://www.adlingo.org/glossary/engagement-rate/
- Published: 2025-01-15T11:04:00.000Z
- Updated: 2025-01-15T11:04:00.000Z
- Description: The percentage of people who interacted with your content (likes, comments, shares, clicks) divided by the total number of impressions or reach.
- Author: Travis Lusk
- Tags: Measurement, #glossary, #Import 2026-10-27 17:05

The share of people who did something with your content beyond scroll past it. Likes, comments, shares, clicks. Useful as a relative signal within a channel. Less useful across channels, because the action types aren't comparable. A comment on LinkedIn is not the same as a click on a display ad. High engagement rate on low reach is a niche win. Low engagement rate on massive reach may still be moving business. Context matters more than the number.