> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Deal Discovery
- URL: https://www.adlingo.org/glossary/deal-discovery/
- Published: 2025-01-15T11:20:00.000Z
- Updated: 2025-01-15T11:20:00.000Z
- Description: Tools and processes for finding and evaluating programmatic CTV deal opportunities across multiple supply sources and platforms.
- Author: Travis Lusk
- Tags: CTV, #glossary, #Import 2026-10-27 17:05

The process of finding and evaluating private marketplace deals across CTV supply sources. Programmatic doesn't mean open auction only. PMP deals offer access to specific inventory, often with floor prices and targeting parameters negotiated in advance. Discovery tools let buyers compare those deals across SSPs and platforms without negotiating each one manually. The inventory labeled "premium" varies; due diligence still applies.