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# Dayparting
- URL: https://www.adlingo.org/glossary/dayparting/
- Published: 2025-01-15T11:23:00.000Z
- Updated: 2025-01-15T11:23:00.000Z
- Description: The practice of dividing the day into time periods and adjusting media delivery based on audience behavior patterns and campaign objectives.
- Author: Travis Lusk
- Tags: Agencies & Holdcos, #glossary, #Import 2026-10-27 17:05

Scheduling your ad delivery around when your audience is actually likely to see it and act on it. Lunch delivery ads at noon. Financial products Tuesday morning. The logic is straightforward. The execution requires platform-level controls and enough impression volume to make the targeting viable. Running dayparting on a small budget mostly just limits your delivery.