> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Dark Posts
- URL: https://www.adlingo.org/glossary/dark-posts/
- Published: 2025-01-15T11:24:00.000Z
- Updated: 2025-01-15T11:24:00.000Z
- Description: Social media ads that don't appear on the advertiser's timeline and are only visible to targeted users.
- Author: Travis Lusk
- Tags: Agencies & Holdcos, #glossary, #Import 2026-10-27 17:05

Paid social ads that don't publish to your brand's public profile. Only the targeted user sees them. Useful for message testing, audience segmentation, and running different offers to different segments without surfacing every variation publicly. The name sounds ominous; the application is fairly routine.