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# CTV (Connected TV)
- URL: https://www.adlingo.org/glossary/ctv/
- Published: 2025-01-15T11:25:00.000Z
- Updated: 2025-01-15T11:25:00.000Z
- Description: Television sets connected to the internet either directly (smart TVs) or through streaming devices.
- Author: Travis Lusk
- Tags: CTV, #glossary, #Import 2026-10-27 17:05

Any television set that connects to the internet and streams content. Smart TVs, Roku, Fire Stick, Apple TV. The distinction matters for advertisers because CTV inventory is bought differently, measured differently, and priced differently than linear. One thing to verify: when a report says "CTV impressions," confirm the screen size breakdown. Some vendors include mobile and tablet in that number.