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# Cross-Platform Attribution
- URL: https://www.adlingo.org/glossary/cross-platform-attribution/
- Published: 2025-01-15T11:26:00.000Z
- Updated: 2025-01-15T11:26:00.000Z
- Description: The process of tracking and assigning credit for user actions across multiple devices, channels, and platforms to understand the full customer journey.
- Author: Travis Lusk
- Tags: Measurement, #glossary, #Import 2026-10-27 17:05

The attempt to understand which touchpoints, across which channels and devices, actually contributed to a conversion. Every platform claims credit for the sale. Most of them are partially right, and none of them will tell you by how much. A multi-touch model is better than last-click. An incrementality test is more honest than either. Most teams are still running last-click.