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# Cross-Device Suppression
- URL: https://www.adlingo.org/glossary/cross-device-suppression/
- Published: 2025-01-15T11:27:00.000Z
- Updated: 2025-01-15T11:27:00.000Z
- Description: Coordinated frequency management across multiple devices and platforms to prevent oversaturation at the user level.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

Preventing the same person from seeing your ad six times across six devices because your frequency cap was set at the device level, not the person level. It requires a device graph or identity solution to work. Without one, you are capping impressions, not exposures. The experience on the other end of your "optimized" campaign is someone who has memorized your tagline and hates you for it.