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# Channel Mix
- URL: https://www.adlingo.org/glossary/channel-mix/
- Published: 2025-01-15T11:33:00.000Z
- Updated: 2025-01-15T11:33:00.000Z
- Description: The distribution of advertising investment across different media channels and platforms to achieve campaign objectives efficiently.
- Author: Travis Lusk
- Tags: Agencies & Holdcos, #glossary, #Import 2026-10-27 17:05

The allocation decision that shapes everything downstream. Which channels get the budget, in what proportion, and why. The hard part is not knowing the options. It's having a rationale for the split that's tied to your audience, your funnel stage, and what you can actually measure. "We diversified across channels" is not a strategy. It's a hedge.