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# CDP (Customer Data Platform)
- URL: https://www.adlingo.org/glossary/cdp/
- Published: 2025-01-15T11:34:00.000Z
- Updated: 2025-01-15T11:34:00.000Z
- Description: A unified, persistent database that creates a single customer profile from multiple data sources and makes this data accessible to other marketing systems.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

A single database for your customer data, built to actually connect with the rest of your marketing stack. The CRM holds history. The CDP activates it. The pitch is unified identity across channels. The reality is a long data integration project before you get there. Anyone who says their CDP perfectly unifies all their data has probably not finished the implementation yet.