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# Campaign Governance
- URL: https://www.adlingo.org/glossary/campaign-governance/
- Published: 2025-01-15T11:35:00.000Z
- Updated: 2025-01-15T11:35:00.000Z
- Description: In AdCP, always-on compliance that ties a campaign's transactions to its approved media plan and checks each one through three independent parties.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The audit trail, running in real time. When agents spend money at machine speed, nobody can review every transaction by hand. Governance checks each one against the approved plan as it happens. Think of it as a media auditor that never sleeps. I spent years doing that job by hand. I would have loved this.