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# Buyer Agent
- URL: https://www.adlingo.org/glossary/buyer-agent/
- Published: 2025-01-15T11:36:00.000Z
- Updated: 2025-01-15T11:36:00.000Z
- Description: An AI agent acting on behalf of an advertiser or agency to discover inventory, evaluate offers and book media within a defined mandate.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

Your digital media buyer. It reads the brief, shops the market, compares offers and books the deal. It doesn't take PTO and it doesn't forget to send the IO. It also has no judgment beyond what you give it. The quality of a buyer agent comes down to the mandate you write and the guardrails you set.