> ## Content Index
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# Brand Safety Floors
- URL: https://www.adlingo.org/glossary/brand-safety-floors/
- Published: 2025-01-15T11:39:00.000Z
- Updated: 2025-01-15T11:39:00.000Z
- Description: Predetermined threshold levels that define the minimum acceptable content standards for ad placement.
- Author: Travis Lusk
- Tags: Measurement, #glossary, #Import 2026-10-27 17:05

The minimum content standards your ads will run against. Everything below the floor is excluded at bid time. Setting the floor is a judgment call that should be tied to your brand's actual risk tolerance, not copied from a template or inherited from the previous agency. Floors that are too strict shrink your reach. Floors that are too loose are how brands end up in screenshots.