> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Brand Safety Alliance
- URL: https://www.adlingo.org/glossary/brand-safety-alliance/
- Published: 2025-01-15T11:41:00.000Z
- Updated: 2025-01-15T11:41:00.000Z
- Description: A cross-industry group working to develop and implement brand safety standards and best practices.
- Author: Travis Lusk
- Tags: Measurement, #glossary, #Import 2026-10-27 17:05

The industry coalition working to define what "unsafe" content means for ad placement. The standards they produce matter. The gap between the standards and actual implementation matters more. Keyword blocklists written without category nuance block legitimate news content at scale. That is not brand safety. That is brand safety theater.