> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# brand.json
- URL: https://www.adlingo.org/glossary/brand-json/
- Published: 2025-01-15T11:38:00.000Z
- Updated: 2025-01-15T11:38:00.000Z
- Description: In the AdCP ecosystem, a file where a brand declares the properties it owns or works with and the nature of each relationship (owned, direct or delegated).
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

Adagents.json, from the brand side. It tells agents which websites, apps, and channels belong to a brand, and how. Useful when an agent needs to verify whether that "official" storefront actually belongs to the brand it claims to represent. Sometimes it does not.