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# Bilateral Deal Record
- URL: https://www.adlingo.org/glossary/bilateral-deal-record/
- Published: 2025-01-15T11:42:00.000Z
- Updated: 2025-01-15T11:42:00.000Z
- Description: A record of agreed deal terms that the buyer and the seller each hold and can read independently.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

One version of the truth, held by both sides. Every media buyer has lived the reconciliation nightmare where the buyer's numbers and the seller's numbers don't match. When agents write the terms into a shared record at the moment of agreement, there's a lot less to argue about at invoice time.