> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Bid Stream
- URL: https://www.adlingo.org/glossary/bid-stream/
- Published: 2025-01-15T11:43:00.000Z
- Updated: 2025-01-15T11:43:00.000Z
- Description: The flow of bid requests, responses, and associated metadata between publishers and advertisers in programmatic advertising.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

The continuous flow of bid requests, responses, and metadata moving through programmatic infrastructure. Every page load triggers an auction: publisher signals, audience data, floor prices, and contextual cues all travel with the request. It is high volume, low latency, and carries more data than most buyers ever look at. The bid stream is also a surveillance layer. How that data gets used beyond the auction is a regulatory conversation that is not finished.