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# Bid Density
- URL: https://www.adlingo.org/glossary/bid-density/
- Published: 2025-01-15T11:45:00.000Z
- Updated: 2025-01-15T11:45:00.000Z
- Description: The number of bids received in response to bid requests, often used as a measure of demand partner performance and auction competitiveness.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

A measure of how much demand exists for a given impression. High bid density means the inventory is competitive and pricing reflects real market interest. Low bid density means either nobody wants it or your demand partners are not responding. Both have different fixes. Knowing which one you have is step one.