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# AVOD Stacking
- URL: https://www.adlingo.org/glossary/avod-stacking/
- Published: 2025-01-15T11:48:00.000Z
- Updated: 2025-01-15T11:48:00.000Z
- Description: Consumer behavior where viewers subscribe to or regularly use multiple ad-supported video streaming services.
- Author: Travis Lusk
- Tags: CTV, #glossary, #Import 2026-10-27 17:05

Viewers signing up for multiple free or low-cost streaming services and cycling between them. The practical result: ad-supported reach is fragmented across a dozen platforms, and frequency management across them is genuinely difficult. The audience rebuilt cable. They just did it with more apps.