> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Authenticated Supply Chain
- URL: https://www.adlingo.org/glossary/authenticated-supply-chain/
- Published: 2025-01-15T11:51:00.000Z
- Updated: 2025-01-15T11:51:00.000Z
- Description: A programmatic supply path where every participant is verified and their role in the transaction is documented and validated.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

A supply path where every company in the chain has proven it is who it says it is. Not aspirationally. Verifiably. Ads.txt, sellers.json, and ads.cert are the plumbing. When all three are properly implemented, you can trace inventory from impression back to publisher. Most supply chains are not fully authenticated. That gap is where the arbitrage lives.