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# Audience Addressability
- URL: https://www.adlingo.org/glossary/audience-addressability/
- Published: 2025-01-15T11:53:00.000Z
- Updated: 2025-01-15T11:53:00.000Z
- Description: The ability to target specific audience segments across CTV inventory while maintaining household-level precision and privacy compliance.
- Author: Travis Lusk
- Tags: CTV, #glossary, #Import 2026-10-27 17:05

The ability to reach specific audience segments inside CTV without a login-based identifier for every viewer. Household-level matching, ACR data, and clean room partnerships are the workarounds. None of them are perfect. All of them are necessary. CTV without addressability is just broad-reach TV with a better measurement story.