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# ARTF (Agentic Real Time Framework)
- URL: https://www.adlingo.org/glossary/artf/
- Published: 2025-01-15T11:58:00.000Z
- Updated: 2025-01-15T11:58:00.000Z
- Description: An IAB Tech Lab specification that lets third-party agent services run as containers inside a host platform's infrastructure and propose changes to bid requests during the auction.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

Your fraud vendor, your data partner, and your bidding specialist, all moved into the SSP's house. Today the bid request gets shipped out to a dozen vendors while everyone waits. With ARTF, those services run as containers right next to the auction. It is faster, and the host keeps control of the data. The spec started life as the "Agentic RTB Framework," so you will see both names in the wild.