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# Answer-Based Ads
- URL: https://www.adlingo.org/glossary/answer-based-ads/
- Published: 2025-01-15T12:01:00.000Z
- Updated: 2025-01-15T12:01:00.000Z
- Description: Ads placed alongside or within an AI assistant's response to a user's question. This is ChatGPT's current core ad format.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

Search ads for the chatbot era. Someone asks ChatGPT a question and an ad appears alongside the answer. OpenAI's own CFO has called the format a basic starting point, so the format will evolve. For now, treat it as the early AdWords moment for AI: rough, functional, and underpriced relative to what it will become.