> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# AgenticAdvertising.org
- URL: https://www.adlingo.org/glossary/agenticadvertising-org/
- Published: 2025-01-15T12:03:00.000Z
- Updated: 2025-01-15T12:03:00.000Z
- Description: The member organization that stewards the Ad Context Protocol (AdCP) and its related standards.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

The group behind AdCP. IAB Tech Lab is the long-standing standards body. This is the newer coalition moving fast on the agent stack. Both are active. Both are producing specs. Keep an eye on who joins each and where the money is going.