> ## Content Index
> Fetch the complete content index at: https://www.adlingo.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# AdCP (Ad Context Protocol)
- URL: https://www.adlingo.org/glossary/adcp/
- Published: 2025-01-15T12:13:00.000Z
- Updated: 2025-01-15T12:13:00.000Z
- Description: An open standard, stewarded by AgenticAdvertising.org, that gives AI agents a shared language to discover, plan, buy and manage advertising across channels. It runs over MCP and A2A.
- Author: Travis Lusk
- Tags: Agentic Advertising, #glossary, #Import 2026-10-27 17:05

A common language so your buying agent and a publisher's selling agent can actually talk. Today every platform has its own API, its own quirks, and its own sales team. AdCP lets an agent ask "what do you have for this brief?" and get an answer it understands, from display to CTV to podcasts. Think of it as OpenRTB for the negotiation stage.