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# Ad Serving
- URL: https://www.adlingo.org/glossary/ad-serving/
- Published: 2025-01-15T12:15:00.000Z
- Updated: 2025-01-15T12:15:00.000Z
- Description: The technology and process that places advertisements on websites, delivers them to users, and reports on their performance.
- Author: Travis Lusk
- Tags: Programmatic, #glossary, #Import 2026-10-27 17:05

The plumbing of digital advertising. It makes sure ads actually show up where they are supposed to. When it works, nobody thinks about it. When it breaks, everyone suddenly becomes very interested in how ad serving works.