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# Ad Rank
- URL: https://www.adlingo.org/glossary/ad-rank/
- Published: 2025-01-15T12:16:00.000Z
- Updated: 2025-01-15T12:16:00.000Z
- Description: A value used to determine your ad position on the search results page, calculated using your bid amount, auction-time ad quality components, and the expected impact of extensions and other ad formats.
- Author: Travis Lusk
- Tags: Google & Regulation, #glossary, #Import 2026-10-27 17:05

The algorithm that decides whether your ad lands at the top of the page or somewhere no one scrolls. The highest bid does not guarantee the top spot. Quality signals, expected extension impact, and auction-time context all factor in. Outspending your competitors is not enough. You also have to out-quality them.