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Google AdX: Video disruption looming? Paid Members Public
In just a few days, Google's AdX will finally adopt the OpenRTB 2.6 standards. It could upend the biddable video marketplace. Or, the silence of the change could be deafening. Either outcome is worth your attention.
Walmart's Under-the-Radar Data Coup: VIZIO Paid Members Public
In an era where first-party data is king, Walmart's acquisition of VIZIO is more than just a business expansion—it's a strategic incursion into the future of TV + retail advertising.
Resource: How ACR Works Paid Members Public
Automatic Content Recognition (ACR) is a powerful technology allowing near census level measurement of video consumption on smart TV's. Here's everything you need to know to understand how it works.
POV: Retail Media Guidelines Paid Members Public
The surface scratched, depths untouched. I mixed take on the newly proposed Retail Media guidelines.
DOA: Privacy Sandbox Paid Members Public
Navigating the Privacy Sandbox's is like piecing together a puzzle without the picture on the box.
Amazonian AI Paid Members Public
Kelly MacLean's speech at the IAB Annual Leadership Meeting was a masterful blend of acknowledging AI fatigue while simultaneously serving up a hefty dose of Amazon's AI Kool-Aid.